foodpanda APAC head of PR steps down

Foodpanda APAC head of public relations Vernia Lim has stepped down from her role after three years. 

In a statement to MARKETING-INTERACTIVE, foodpanda said that Lim "played a key role in positioning foodpanda as the everyday food and grocery app for customers." 

"She was instrumental in championing foodpanda's support for delivery partners through our flagship pandahearts programme. We wish her the very best in her future endeavours," added foodpanda. 

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In her role, Lim led regional and corporate reputation across 11 key markets, aligning internal communications, public policy and stakeholder engagement to support business priorities. The markets include Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar. 

When MARKETING-INTERACTIVE reached out, Lim said that she valued her time at foodpanda and the opportunity to work with "such an amazing team." 

"After some thought, I felt it was the right time to move on and focus on opportunities that support my growth. I’m grateful for the experience and proud of what we achieved together, and I wish foodpanda continued success," she added. 

Lim has over 15 years of experience in corporate communications. Prior to joining foodpanda, she was head of public relations, Southeast Asia and director, external communications, Asia Pacific at JLL. There she led and oversee integrated marketing and communications strategy for dix markets in Southeast Asia and 15 markets in Asia Pacific. 

Other roles she's held include public relations manager at Mandarin Oriental Singapore and associate manager at Communications DNA. 

Following her departure, foodpanda is seeking a successor. According to a LinkedIn job posting seen by MARKETING-INTERACTIVE, the role will be based in its APAC headquarters in Singapore. Candidates must also have more than 12 years in PR and communications, with prior track record in multi-market or regional role as an advantage. 

"As we continue this process, foodpanda remains focused on delivering on our core business priorities across the the region, while deepening engagement with our customers, delivery partners and wider communities," said foodpanda. 

Meanwhile, in Malaysia, foodpanda has appointed Kenneth Soh as its new managing director as the delivery platform sharpens its focus on growth and everyday relevance in the country. 

Soh was previously country manager for Malaysia at PropertyGuru Group, where he led the growth of both PropertyGuru and iProperty platforms. He also previously held senior leadership roles at Shopee Malaysia, overseeing platform growth, marketing, commercial development and external communications. 

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