Digital media group REV Asia has acquired popular Malay entertainment website, OhBulan!, and its domain www.ohbulan.com. OhBulan! covers the entertainment industry and celebrity related content, focusing on entertainment news in Malaysia, Indonesia, South Korea and Hollywood.
Acquiring OhBulan! marks REV Asia's first step into the online Malay audience segment, said the company.
OhBulan!’s team will continue to manage the website and content, supported by REV Asia’s current operational structure.
Voon Tze Khay, managing director of REV Asia said: “OhBulan! is one of Malaysia’s largest Malay entertainment portals, and has tremendous opportunity to grow further within the REV Asia business...This acquisition takes us a step closer to our vision of becoming the No.1 Local Digital Media Group in Malaysia by 2015.
Further, the focus on sponsored content and native advertising potential for advertisers within OhBulan! will be enhanced via REV Asia’s existing extensive social media distribution platforms, putting us in the driving seat to capture a significant piece of Malaysia’s rapidly growing content marketing spend.”
Hafriz Zulpakar, co-founder and managing editor of OhBulan! said: "With 484 000 unique visitors in August 2014 and growing, we believe the synergy of bridging local content and social infrastructure within REV Asia will definitely spearhead a much wider user base."