Reprise names new APAC president as MD Ben Poole steps down

Reprise has appointed Pippa Berlocher (pictured right) to the newly created role of president, Reprise APAC, effective 2 August. She takes over from Ben Poole (pictured left), MD of Reprise Asia Pacific who leaves towards the end of July for a new opportunity. Berlocher joins from her prior role as head of media APAC for Merkle DWA where she was responsible for developing and implementing the Merkle B2B offering across Asia Pacific. This included brand strategy, creative and content, eCommerce, research and CRM.

In her new role, Berlocher will be responsible for the business performance and vision implementation for the growing Asia Pacific region with a focus on new business development, and new product and service capabilities, working in close collaboration with its Mediabrands partner agencies UM and Initiative. She will be based in Singapore and report to Mediabrands Asia Pacific CEO Leigh Terry and Reprise global CEO Dimitri Maex.

Under Berlocher’s regional leadership, Reprise aims to develop new tools and approaches that help clients optimse their media budgets, streamline their customer experience and orchestrate the content they develop for customers along the customer journey. This includes a continued focus on growing and developing Reprise Commerce, the company’s dedicated eCommerce group.

Berlocher said: “I’ve been interested in Reprise since first learning about the Media Responsibility Index work it leads with Mediabrands, taking material steps to help forge positive changes across our industry. I am really passionate about delivering excellence to our clients and business, and excited for the opportunity to do this using Reprise’s best in class solutions! I'm looking forward to leading a phenomenal and high performing team across APAC.”

Maex said it is thrilled to welcome Berlocher onboard as energetic and entrepreneurial leader who embodies the Reprise values, and can help position Reprise and the agency network at the forefront of this positive change

“With the industry moving at a newly accelerated pace we have been investing ahead of the curve in growth areas such as eCommerce, experience design and performance content, while at the same time taking tangible steps towards creating a safe and responsible media environment for advertisers and consumers alike," he added.

“Poole leaves Reprise in a strong position, with diversified and growing revenues, record client satisfaction scores, and solid industry penetration. He goes with our thanks and best wishes for the next chapter of his career," Terry said.

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