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Attitudes toward existing FIFA sponsors sour

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Since news of the FIFA corruption scandal broke out, fans have been especially outspoken on several social media platforms, demanding action from FIFA sponsors.Emotions range from anger to disappointment, with many targeting FIFA-related brands for accountability in light of the corruption findings that have sparked international condemnation.Unsurprisingly, key findings from media intelligence platform Meltwater found that attitudes towards top FIFA sponsors were largely negative.Its research measured the social media sentiments regarding key sponsors which revealed that in Asia Pacific, terms such as “corruption”, “bribery” and “scandal” were heavily trending in association with Nike and McDonald’s, with fans publicly shaming these brands for their association with FIFA amid the corruption probe.The infographic by Meltwater shows a brief overview and demographic of netizens who are most riled by the FIFA corruption scandal.According to this research, Nike is most condemned brand, following the FIFA scandal. Click the image to view:[gallery link="file" size="full" ids="98635"]Nike is alleged to have paid tens of millions of dollars into a Swiss account outside a US$160m sponsorship deal with Brazil, according to The Guardian. Other brands such as Coca-Cola and Adidas, have also received their share of negative social media posts as the public pushes for them to boycott FIFA.Brilliant #boycot #Coke #adidas #McDonalds #Budweiser #nike #hyundai #Kia #fifa #worldcup #Blatter #BlatterOut— Anthony Wayne (@SirAnthonyWayne) June 1, 2015It's funny the news channels keep saying sportsware company and bribes. #FIFA. Have they said what sportsware company once? #NIKE— NOBisko (@NOBisko) June 1, 2015Bringing real change in #FIFA now falls to the sponsors. #CocaCola #Visa #Hyundai #NIKE #addidas what say you now? More press by pulling out — Davin Nugent (@Davinnugent) May 29, 2015Important #sponsors like #McDonalds #Adidas #Nike #CocaCola etc should #boycot corrupt #FIFA now and support clean sports without fraud — harry van heerden (@HAvanHeerden) May 29, 2015Will not watch the 2022 WC nor will I give any of my business to its sponsors #coke #Budweiser #Nike #Fifa— Thomas Hunt, DPT (@DrPhysioGooner) May 29, 2015#FIFA#blatter even bad news is good news for #sponsors#strong branding— swamsom (@peevanduaaaa) May 28, 2015On a more comedic note, John Oliver, host of HBO's "Last Week Tonight", who had previously pleaded to sponsors to help get rid of FIFA president Sepp Blatter, fulfilled his promise to the brands by featuring them - albeit in jest - on his show, following Blatter's resignation.

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