Real-Time Advertising Landscape: What’s going on outside?
Step by step, the outdoor scene in Singapore has been evolving, digitising as per consumer behaviour, deepening engagement through innovative formats and becoming more and more mobile. Ad revenue has kept up as well. The total out-of-home (OOH) advertising revenue in Singapore has risen from US$121 million in 2011 to US$135 million in 2015. The market is forecast to grow by 3% (CAGR) and will see total OOH advertising revenue of US$157 million in 2020, according to PwC’s Global Entertainment and Media Outlook 2016-2020. For the full piece on navigating the OOH landscape, click here.
Real-Time Advertising Landscape: Decoding it
With today’s cluttered advertising landscape, even with a plethora of media options, it’s an uphill task for brands to break through and connect with their desired audiences. Savvy consumers are now more aware and wary of advertising tactics, and have become desensitised to blatant advertising messages. In fact, consumers prefer not to be sold to, but want to be actively involved in the buying process. For the full analysis, click here.
Real-Time Advertising Landscape: Generating brand awareness through real-time interactions
Outdoor advertising is a viable platform to create exciting, innovative and creative campaigns with real-time advertising, creating memorable experiences and potentially leading to viral campaigns. Here, we’ll be showing three campaigns with three different means of real-time interactions. For the full piece, click here.
Real-Time Advertising Landscape: Case study – Interactions via omnified screens
Mediacorp OOH Media exclusively offers the use of its omnified screens for advertisers to connect and engage tech-savvy consumers in high traffic belts in major shopping and heartland hubs. The screens have the capability to host interactive games, screen live feeds, perform immediate transactions and even share experiences on social media. For the full piece, click here.