Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
marketing interactive

Ray-Ban boosts brand image with #Campaign4Change

share on

Ray-Ban has teamed up with Rice 5, the digital arm of Hill+Knowlton, for a brand platform #Campaign4Change that aims to inspire and encourage people to change the way they look at the world.The campaign highlights a series of videos, directed by Rice 5 and filmed by FatBallSlim Productions, featuring six local “change makers” of varying disciplines telling their own #Campaign4Change stories and the metamorphoses that have led them to where they are now.The six celebrities include singers Ellen Loo and Juno Mak, drummer Kevin Boy, local band Chochukmo, boxer Rex Tso and climber Lisa Cheng.Kevin Boy Cheng Loo Mak Tso[gallery link="file" ids="106331,106330,106329"]"The campaign is a celebration for people who make and live by their own rules, standing apart from the crowd and showing what they really believe in," said Andrew Lee, founder and managing director of Rice 5.It is also extended to print platforms, music parties, street shows, social activation and digital activity.Alongside the online execution is a Ray-Ban music party on 21 and 22 August.CreditCreative director: Tom ShumCreative team: Popo Hung, Tammi TongSenior account Manager: Ryan LamMarketing and key opinion leader liaison: Ennez HuiMedia: OMD Hong Kong

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window