OOH firm Rajawali Media partners Broadsign to boost access to digital inventory

OOH media operator Rajawali Media and digital-out-of-home (DOOH) marketing technology developer Broadsign announced today a collaboration to boost international advertiser access to DOOH inventory in Indonesia.

Rajawali has on-boarded its most desirable roadside screens to the Broadsign platform, which is integrated with more than 30 demand-side-platforms (DSP). The company will also harness the platform and its application programming interface (API) to rapidly extend its DOOH offering across Jakarta, Bandung, Surabaya, Medan, and Bali.

As Rajawali plans to digitize more of its network and double its available programmatic inventory by 2023, the Broadsign platform will play a crucial role in the company’s evolution, providing a reliable solution that makes it easy for the Rajawali team to manage content across inventory and make changes on the fly. It will also streamline the company’s programmatic transition, allowing it to better support increasing demand from brands and media buying agencies looking to target audiences in the region.

“Broadsign technology allows us to operate and monetize our inventory more efficiently. It’s the perfect complement to our innovative outdoor advertising network and can help shepherd us through our move to programmatic and a new phase of growth,” shared Herman Tasmin, Director of Rajawali Media.

"Indonesia remains a largely an untapped OOH market for global OOH and omnichannel advertisers, but one that media buyers are keen to reach, so we’re thrilled to add Rajawali Media to our growing client portfolio in APAC,” shared Remi Roques, GM Broadsign in APAC. “They are known for their innovative approach to technology, and always seek to improve their offering. With Broadsign set to guide and accelerate the DOOH agenda in the region, this collaboration will help to advance the Indonesian OOH market and serve as an example for others.”

Broadsign empowers publishers, agencies, and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs along roadways and in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives. It gives marketers and agencies access to premium screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more, run successful programmatic DOOH campaigns.

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