R/GA launches global AI Products team, appoints Ben Cooper as executive lead

R/GA has launched a global AI Products team to help brands develop custom AI-enabled products, with creative technologist Ben Cooper appointed as global executive director, AI products.

The move signals a deep investment in AI innovation at the agency, backed by R/GA’s newly established US$50 million Innovation Fund. The multidisciplinary team brings together AI consultants, designers, and developers with experience delivering more than 100 AI products for major tech firms and global brands.

SEE MORE: R/GA breaks from IPG, launches $50M AI innovation fund

Cooper, known for his work at the intersection of creativity and emerging technology, will report to Michael Titshall, global head of AI products. He joins R/GA following a career that includes founding the AI consultancy Brainstrust and leading award-winning initiatives such as Optus’ “Clever Buoy” and NRMA’s “Fireblanket.” He also authored the D&AD AI & Creativity Report 2025, a landmark global study on AI’s impact on the creative sector.

“At R/GA, we’re not building off-the-shelf AI tools,” Cooper said. “We’re engineering purpose-built accelerants to unlock new creative and commercial possibilities. This isn’t about doing the same things faster - it’s about evolving what’s possible and creating products that change how brands think, move and grow.”

The new team will focus on delivering modular, AI-driven platforms tailored to individual brand needs - from tools and blueprints to experience design and product accelerators. R/GA says the goal is to unlock new value for clients navigating complex market conditions, going beyond efficiency to deliver growth through innovation.

“Our AI Products team will enable creativity previously not possible,” Titshall said. “Ben is the perfect leader for this - a rare combination of consultant and inventor, who brings clarity to complexity and inspires innovation.”

The launch builds on AI capabilities already embedded across R/GA’s global network, and reflects a broader push by agencies to offer more bespoke, IP-led solutions in the rapidly evolving AI landscape.