Qualtrics plans to hire 1,200 new employees across Asia Pacific and Japan by the end of 2024, investing in talent and scaling its operations across the region. This includes opening a new headquarters in Sydney and a data centre in Singapore.
The data centre seeks to ensure that all governments and businesses across Southeast Asia comply with data sovereignty and security requirements when leveraging experience data using Qualtrics’ experience management operating system. This venture adds to the company’s data centre network in the APJ region.
Meanwhile, as part of this regional growth, Qualtrics has made a number of new senior hires including the appointment of Jason Lauferto to MD for Australia and New Zealand Banking Group, John Seo to MD for Korea, and Navneet Narula to MD for India. Through the expanded team and capabilities, Qualtrics hopes to provide customers with support and services, enabling them to effectively discover and take action on the immediate and evolving needs of their customers, employees, and the wider market. Qualtrics’ clients include Australian software development company Atlassian, Standard Chartered bank, cosmetics brand Clarins Group and Mitsubishi Electric.
The spokesperson told MARKETING-INTERACTIVE that it is continually investing in and expanding its local operations in order to help the company better serve its customers. "We are actively hiring to grow our talent pool for seven offices - in Australia, New Zealand, Southeast Asia, Japan, South Korea, India, and Hong Kong - and all departments, including sales, professional services engineering, operations, customer success, and marketing," the spokesperson said.
Zig Serafin (pictured), CEO of Qualtrics, said it saw a massive market and category opportunity ahead of it, and the investments it makes will help it grow across Asia Pacific and Japan, “Experience data is becoming the most valuable data within an organisation, and Qualtrics has a 10-year head start in this market. The investments we’re making today will help us grow across Asia Pacific and Japan, and ensure we continue to help our customers build their next great customer, employee, product, and brand experiences,” he added.
Separately, Qualtrics conducted a research on the impact of brand actions during the crisis on brand trust in June 2020. The study identified key actions that brands and marketers should have taken and also revealed how consumers had wanted brands to communicate with them, highlighting a strong preference for digital platforms.
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