Publicis HK names new head of strategy

Publicis Groupe Hong Kong has appointed Siddhant Lahiri (pictured) as its new head of strategy, reporting to Tom Kao, CEO, Publicis Groupe Hong Kong. 

Lahiri joins Publicis Groupe Hong Kong with more than 18 years of strategic planning experience across Asia, having advised leading brands in financial services, FMCG, telecommunications, automotive and food and beverage sectors across Singapore, Malaysia, India and the broader APAC region.

His appointment reflects Publicis Groupe Hong Kong's continued investment in strengthening strategic capabilities across the Groupe as clients navigate increasingly complex business, consumer and technology shifts.

In his role, Lahiri will lead the strategic planning function, working closely with teams across Publicis Groupe Hong Kong's agencies and capabilities to deliver integrated solutions that help clients unlock growth and create competitive advantage.

Prior to joining Publicis Groupe Hong Kong, Lahiri served as head of strategy at Forsman & Bodenfors Singapore. He previously held senior strategy leadership roles at Dentsu International and Leo Malaysia, bringing extensive regional experience to his new role.

Kao said: "Lahiri is a highly respected strategist with deep experience across markets, categories and business challenges. As our clients navigate a rapidly changing environment, his ability to connect consumer understanding, commercial thinking and creativity will be invaluable in helping our teams deliver stronger business outcomes. We are delighted to welcome him to Hong Kong and to our leadership team."

Lahiri said: "What attracted me to Publicis Groupe Hong Kong is its ability to bring together diverse capabilities around a client's business challenge. The opportunity to combine data, media, creativity and technology creates a powerful, compounded platform for strategic thinking. I'm excited to join the team and help our clients build stronger brands, unlock growth and create meaningful impact."

Lahiri replaces Martin Smith, who returned to the UK earlier this year. 

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