Publicis Groupe names Sarah Ko ECD for dedicated P&G brands SG unit

Publicis Groupe has appointed Sarah Ko (pictured) executive creative director at PG ONE Singapore, Publicis Groupe’s dedicated unit for P&G brands.

She is currently regional group creative director at Saatchi & Saatchi Singapore. Ko has worked on over 20 different categories and 10 markets in APAC and EMEA. Her previous roles include associate creative director at Ogilvy in the Philippines, and regional creative director roles at Lowe and Partners and Havas Worldwide in Thailand.

Ko moves into her new role following Ajay Thrivikraman’s appointment as chief creative officer for Southeast Asia in March. Thrivikraman previously led all creative work for PG ONE in his former role as chief creative officer, Global Clients. Thrivikraman is now part of the Southeast Asia leadership team reporting to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia and Natalie Lam, chief creative officer of Publicis Groupe APAC & MEA.

Thrivikraman added, “Ko cares deeply about people, about the work, about her clients, and their success. Turns out, those are the very qualities of a true leader. I have no doubt she will bring a fresh energy, perspective and vision to some of the most-loved brands in this part of the world.”

“Stepping into this new role, my goal is to continue all the good that Thrivikraman has built all these years but also add my own fresh take on things. As someone who’s passionate about nurturing brands and young creative minds, I’m grateful for the chance to do both with my PG ONE family.  There’s so much incredible talent here, and I can’t wait to engage, put our heads together and see what we can achieve for all our amazing brands,” Ko said.

Penny Sadlier, vice president of global clients at PG ONE, adds: “Having worked closely with Ko for the past four years, I couldn’t think of a better person to take on the executive creative director role of PG ONE Singapore. She is a great creative leader with a love for problem solving and storytelling that has positively impacted all brands, and teams, that she leads. I am excited for what’s next with Sarah at the helm.”

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