Publicis Groupe names new MSL China MD

Publicis Groupe has promoted Liza Zhang (pictured) to managing director MSL China.

Previously general manager of MSL Shanghai and Guangzhou, Zhang will oversee the complete operation for MSL China and lead a team of over 200 consultants based in Shanghai, Beijing, and Guangzhou. Publicis Groupe said the appointment will further deepen MSL China's positioning as an integrated communications partner, strengthen cross-regional teamwork, and help clients enhance their business influence.

“For me, this is a recognition of our commitment to driving responsible growth in the past and a privilege to take up even greater responsibility in the years to come. In the past three years, thanks to the persistence and diligence of our MSL colleagues, and their unrelenting spirit to overcome unremitting challenges, we have witnessed profitable growth in the business, sustainable development of the team, and also managed to deepen client trust," said Zhang.

Zhang will continue to be based in Shanghai and report directly to Arto Hampartsoumian, managing partner and executive chairman of Publicis Groupe China, and Margaret Key, CEO - MSL Asia Pacific, Middle East and Africa.

"The new normal of COVID-19 pandemic has further highlighted the value of precise PR communications. Zhang's keen business sense, solid communication expertise and excellent management skills have led the MSL team to create a diversified portfolio. New business wins all contribute to substantial growth for Publicis China. I am very confident that under her leadership, the momentum will continue with even greater success for MSL China, said Hampartsoumian.

Publicis Groupe said Zhang had worked with a range of clients, including consumer goods, medical and pharmaceutical, high-tech enterprises, and government agencies.

"China is one of the most important and competitive markets in the Asia Pacific. To win in such markets, we need a proven, skilled senior leader. Liza has proven herself with her brilliant past successes. I'm looking forward to working more closely with Liza as she blazes new trails in one of our key markets," said Key.

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