Prudential and Shiseido drive engagement through cross-industry partnership

Prudential Hong Kong has forged a strategic cross-industry partnership with Shiseido Hong Kong, bringing together the worlds of insurance and beauty to deliver a holistic, lifestyle-oriented experience for our community.

This partnership aims to drive cross-brand synergy between Prudential and Shiseido by offering Shiseido's special privileges and unique experiences to Prudential customers, financial consultants and employees.

This collaboration also underscores Prudential’s commitment to going beyond financial planning and health solutions by offering exclusive value-added services.

The array of Shiseido’s exceptional privileges includes special offers from seven prestige brands on skincare, makeup and fragrance collections, as well as exclusive events and workshops. Selected Prudential customers also have the unique opportunity to enjoy exquisite, invitation-only beauty treatments provided by Shiseido. These privileges are promoted through Prudential’s website, mobile application, social media and direct customer communications.

One of the highlights of this partnership was the professional image workshop, tailored to offer Prudential‘s top-performing financial consultants a luxurious make-up by Clé de Peau Beauté, along with a professional headshot, ensuring the financial consultants looked their best. This initiative not only enhanced financial consultants’ professional images but also celebrated their achievements in a truly memorable way.

Furthermore, this partnership redefines lifestyle services, enhances brand value and elevates the level of engagement for customers, financial consultants and employees to new heights. Together, Prudential and Shiseido are crafting unforgettable moments that celebrate the best of both industries.

Don't miss: Prudential HK taps Terence Lam to provide timely care to patients

Back in August, Prudential Hong Kong brought to life the heightened emotions and urgency patients experience in its new 2025 health campaign, featuring local singer-songwriter Terence Lam.

Centred around the slogan "help when you need it most" (最需要時，給您支持), the campaign tapped into the overwhelming emotions and sense of urgency that can make patients feel impatient when ill. 

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

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