PropertyGuru's Rosemah is back to outsmart property scammers in Malaysia

PropertyGuru Malaysia’s beloved puppet, Rosemah, is back for season 2 of the social series #BelajarBersamaRosemah (Learn together with Rosemah) this time taking on one of the country’s most pressing property issues: scams and unverified agents. The bite-sized series aims to educate home seekers on spotting red flags, verifying licensed agents, and navigating the property market safely.

The first three episodes, now streaming across PropertyGuru Malaysia’s TikTok, Instagram, and Facebook, use Rosemah’s signature wit to turn real-life scam scenarios into engaging lessons. Episodes such as "Jangan cepat percaya" ("Don't be quick to trust") and "Bila rasa shark wasangka" ("When suspicion bites") explore fake listings and impersonator agents, while "Ada udang di sebalik mee?" highlights “too good to be true” deals, showing viewers how to identify risks before committing. Later in the season, Rosemah takes to the streets to capture candid opinions from home seekers, giving a more interactive and on-the-ground perspective.

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“Trust has been at the heart of everything we’ve done this year, from launching the Verified Badge to raising awareness about safe property practices,” said Kar Wai Low, country marketing director, PropertyGuru Malaysia. “#BelajarBersamaRosemah is our way of continuing that mission, using humour and storytelling to make serious topics like scams and verification accessible to everyone.”

The series comes amid alarming statistics: between 2019 and 2023, over 1,500 Malaysians lost nearly RM60 million to unlicensed property agents, according to the Board of Valuers, Appraisers, Estate Agents and Property Managers (BOVAEP). In response, PropertyGuru introduced the verified badge on its platform, marking its registered active agents registered and helping users engage with legitimate professionals.

Season 2 of #BelajarBersamaRosemah underscores PropertyGuru Malaysia’s commitment to building trust and safeguarding home seekers through education and awareness. The full series is available now on PropertyGuru Malaysia’s social channels, inviting viewers to learn how to stay property-smart, scam-free, and confident in their home-buying journey.

Earlier in May, PropertyGuru Malaysia unveiled the character Kak Rosemah through season 1 of its educational social series, as a no-nonsense and sharp-tongued puppet. Rosemah, despite being a puppet, has a big dream of owning her own house. In the first episode of the series, she is seen experiencing a tinge of jealousy as she scrolls through videos of first-time homebuyers celebrating their property purchases online.

Within seconds of the video, Rosemah sets the record straight with viewers, that yes, even a puppet can lead them through a property-buying journey, with a witty line: "Apa? Ingat puppet tak teringin nak beli rumah ke?" ('What? You thought a puppet won't dream of buying a house?'). Upon finding a suitable listing on PropertyGuru's mobile app, Rosemah sets out to buy the place by calling up an agent. 

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