HelloRide and Razer launch co-branded 'ride-to-earn' bicycles

HelloRide and Razer have unveiled Singapore’s first co-branded black-and-gold shared bicycles, blending mobility, lifestyle, and gaming to turn daily commutes into interactive, reward-driven experiences.

The collaboration introduces a fleet that merges Razer’s iconic black-and-gold design with HelloRide’s signature blue, creating a visually striking presence across the city.

Beyond aesthetics, the initiative launches a “ride-to-earn” programme where riders on Razer bikes earn exclusive digital rewards, including 8% cashback in Razer Gold and 1,000 Razer Silver points, redeemable for gaming gear and subscriptions. Every journey now offers tangible incentives, turning routine rides into an engaging, gamified experience.

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Designed for convenience, the co-branded bicycles are available to all HelloRide users with no deposit or top-up required. Pay-as-you-go rides start from just SG$1, and the fleet is strategically stationed at high-traffic MRT stations, bus interchanges, lifestyle hubs, and along the Marina Bay waterfront, making them accessible to commuters and leisure riders alike.

The partnership reflects a growing trend of integrating digital engagement with urban mobility. By incentivising rides through gamified rewards, HelloRide and Razer hope to boost shared mobility adoption while encouraging greener commuting choices. The initiative also aims to reduce carbon emissions and urban congestion, positioning sustainable travel as both practical and aspirational.

Elaborating on the collaboration, HelloRide said the co-branded bikes “serve as moving cultural symbols, merging premium design with everyday mobility,” while Razer highlighted the appeal to its gaming community: “Every ride is a chance to earn rewards and connect our users’ digital lifestyle with their real-world routines.”

This launch comes as Singapore ramps up initiatives to promote sustainable transport, from expanded cycling networks to incentives for shared mobility users. It also builds on both brands’ commitment to innovation: HelloRide continues to expand its shared mobility footprint, while Razer explores ways to integrate its gaming ecosystem into everyday experiences. Together, they aim to make green commuting a fun, rewarding, and culturally resonant choice for Singaporeans.

The HelloRide and Razer launch comes amid broader moves to make urban mobility more seamless and integrated. Just last month, it was reported that Singapore and Malaysia users can now access HelloRide directly within the Grab app, alongside other services such as Firsty, Jolibox, redBus, and Drive lah, without creating new accounts or downloading separate apps.This integration allows riders to book and pay for HelloRide bicycles through GrabPay, while earning GrabCoins, and opens opportunities for contextual engagement,

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