PRMMS has returned as the platinum sponsor for MARKETING-INTERACTIVE’s Loyalty & Engagement Awards 2023 for the second consecutive year.
The awards serve as an excellent platform for industry leaders to showcase their successful loyalty marketing, engagement marketing, and relationship marketing strategies and executions. With the awards entering their 11th year, they have become an essential recognition platform for consumer-centric marketing activities that have helped to grow and retain customers.
Over the past decade, loyalty and relationship marketing in Southeast Asia has continued to evolve, with maturity levels varying across industries and market segments.
Recently, industries such as retail, mobility, hospitality, telco, and F&B have gained focus and visibility, particularly because of accelerated digitalisation during and after the COVID-19 pandemic.
As the region returns to normalcy, other industries such as agriculture, automotive, chemicals, manufacturing, lifestyle, engineering, and industrial automation, are also innovating and pursuing long-term growth opportunities through the development of B2B2C loyalty and relationship programmes.
“Looking forward to 2023, and beyond, there will be three significant trends likely to emerge among many other initiatives,” said JB Ray, CEO of PRM Marketing Services.
“These trends include the emergence of B2B2C loyalty and relationship programmes across more industries and verticals; the seamless integration of incentives, digital rewards, and gamification to nurture and drive engagement; and the experimentation of ecosystem models to deliver integrated experiences for customers, partners, and networks.”
He added that as a sole platinum sponsor: “Being a premier industry recognition platform in the region, I hope the Loyalty & Engagement Awards will connect, facilitate, and bring together diverse brands, innovative works, and industry experts to inspire, compete, and reward the best success stories.”
He also expects to see more connections and conversations in areas such as broader industry participation beyond retail, mobility, hospitality, telco, and F&B, innovative work demonstrating creativity and results, and networking with regional markets, brands, and best practices.
About PRM Marketing Services (PRMMS)
PRM Marketing Services (PRMMS) brings more than 20 years of industry experience to design, deploy and manage PRM/CRM programmes in Asia Pacific and globally. We have been providing B2B, B2C incentives and rewards solutions to Fortune 1000 companies and various other enterprises across a diverse portfolio that includes automotive, agriculture, FMCG, manufacturing, oil and lubricants, retail and technology sectors.
With a complete suite of B2B2C loyalty, incentives and rewards management services, we combine the best in ideas, engagement strategies, and value propositions to build long-term and sustainable relationships for your customers. Through a wide range of PRM and CRM solutions and technologies, we help brands build stronger channel partners and customer relationships.
Winner of “Relationship Marketing Agency of the Year” at the 2020 and 2021 Loyalty & Engagement Awards, we are committed to innovating loyalty relationship marketing and bringing value to your business. Connect with us at www.prmms.com to find out more.
About Loyalty & Engagement Awards 2023
Loyalty & Engagement Awards is the premier platform to truly outshine the competition and come out on top as the elite choice in the field. Forty-two categories were open for entry which covered broader vertical engagement bases and loyalty schemes.
Finalists announced: June 2023.
Gala dinner: 21 July.
For more information: Visit https://awards.marketing-interactive.com/loyalty-and-engagement-sg/
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