PRHK and PRCA sign Memorandum of Understanding to provide global membership benefits

Hong Kong PR industry organisation PRHK has signed a Memorandum of Understanding (MoU) for mutual cooperation with the Public Relations and Communications Association (PRCA).While PRHK is acknowledged as one of Hong Kong’s most important forums for discussion, learning and networking, PRCA – at 30,000 members – is the world’s largest PR organisations, representing PR practitioners in 66 countries across the UK, Middle East, North Africa, and Southeast Asia. The MoU will provide mutual benefits to members of both groups.Francis Ingham MPRCA, director general, PRCA, and chief executive, ICCO, said, “This is a great moment for practitioners throughout the region. By collaborating in this manner, we can offer an even broader range of services to our respective memberships, and pursue our common goal of raising standards throughout the industry.”Covering the next three years, the MoU contains the following agreements:PRHK and PRCA members will obtain reciprocal rights to attend one another’s events at member ratesPRHK and PRCA will endeavour to create joint eventsPRHK and PRCA will extend speaking opportunities to one another’s members PRHK and PRCA will host a joint event in the ICCO House of PR at Cannes PRHK will have a permanent presence at the ICCO House of PR at Cannes, with appropriate marketing and branding PRHK and PRCA will not extend their territorial coverage to include areas currently serviced by the other organisation.Kiri Sinclair, chair, PRHK, said, “PRHK’s mission is to represent, champion, promote and grow the public relations and communications industry in Hong Kong, and through this exciting partnership with PRCA we create a platform for our members to showcase their work and talent on a global stage, while opening up sharing, learning and networking opportunities.”