PRCA launches in Southeast Asia

The Public Relations and Communications Association (PRCA) is launching PRCA in Southeast Asia. PRCA Southeast Asia will be the new professional membership association representing PR and communications consultancies, in-house communications teams, and individuals throughout the region.

PRCA Southeast Asia will be chaired by Singapore-based industry leader Lee Nugent(pictured), regional director APAC, Text 100; and run by Tara Munis, who is relocating permanently from London to Singapore.

Founding members include leading Southeast Asian consultancies Affluence PR, Blue Totem Communications, Golin, Grayling, H+K Strategies, Lewis PR, MHP Communications, Omnicom PR Group, Rice Communications, Text 100, The Hoffman Agency Pacific, and WE Worldwide.

Nugent said: “I’m honoured to represent the PRCA as its first chairman for Southeast Asia. This is a high-growth region across many sectors, including PR and communications, and a terrifically exciting place to practise our craft. PRCA Southeast Asia will help PR and comms professionals to connect, share, learn and drive best practice as we grow the impact and effectiveness of what we do.”

Francis Ingham MPRCA, PRCA director general & ICCO chief executive, said: “The PRCA has extended our offering to Southeast Asia in response to practitioners telling us that they want a professional body that covers the whole region, and offers international reach.