Pos Ad Media launches ShelfAttack

Pos Ad Media has launched a new media channel set in the retail scene. Called the “ShelfAttack”, this new addition features a series of six interconnected screens riding on the shelf that showcases representations of brands through video content.The Shelf Attack is now operational in 50 Giant hypermarkets in Peninsular Malaysia, and showcasing video content of the shield color powder detergent called Daia.“We are always innovating with Daia, the latest being our formulation with Magic Crystal perfume through our R&D [...] So why not explore an innovative medium to better inform shoppers of our product benefits using rich media at our home shelves,” Calvin Goh, marketing manager of Gentle Supreme Sdn Bhd and the Daia brand said.Darren Chong, channel and innovation lead at Pos Ad Media said: “ We aim to be at the forefront of retail innovation and that means being a pioneer in this age of digital technology’. With Pos Ad gearing up with bigger and better innovations, the ShelfAttack is but the first in a brand new series of exciting new innovations that will be making an appearance soon.”