Pop Mart expands IP reach with CLOT mahjong tie-up

POP MART has tapped into streetwear culture by teaming up with CLOT, the fashion label founded by Asian pop culture icon Edison Chen, to launch a co-branded mahjong set, which sold out within 10 minutes.

The collaboration, titled "CLOT fortune collection" (槓上開發), features acrylic mahjong tiles incorporating CLOT's signature "silk royale" pattern and the SPACE MOLLY character, blending traditional symbols of prosperity with contemporary collectible design. 

Details range from illuminated "發" signs to mahjong-inspired elements, each carrying a nod to the hope of a lucky turn. Chen told Hypebeast that he has played mahjong with his father since age 10 and wanted to weave those childhood memories into the design.

Beyond the co-branded mahjong set, the collection also includes a themed vinyl pendant, dice bag set, dice pendant, incense burner, and model kits.

Among the offerings, the co-branded mahjong set priced at RMB$1,999 sold out shortly after launch due to its limited release, pushing up prices on the secondary market, according to Sina Finance. On the Chinese eCommerce platform Dewu, the set reached a high of RMB$2,660, a markup of over 30%, before easing to a latest transaction price of RMB$2,278, still nearly RMB$300 above the original price.

MARKETING-INTERACTIVE has reached out to POP MART for more information. 

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POP MART is no stranger to the mahjong category, having released several popular limited-edition mahjong collaborations featuring well-known characters such as MOLLY, LABUBU and DIMOO.

Beyond mahjong, its collaboration list has continued to grow, spanning apparel, beauty and skincare, food and beverages, jewellery, consumer electronics and home goods. Partners include industry leaders such as UNIQLO, Adidas Originals, L'Oréal, Coca-Cola, Starbucks, Chow Sang Sang and Huawei.

POP MART's own product lines have also expanded from designer toys and blind boxes to plush toys, trading cards, building blocks, fragrances, desserts and bakery items, and small appliances, alongside theme parks and jew.

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