PK Entertainment Group expands into broader creative ecosystem after 11 years

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As it marks 11 years in Indonesia’s creative industry, PK Entertainment Group is expanding into a broader entertainment and brand experience ecosystem spanning music, film, live activations, strategic investment and cultural partnerships.

The group, which has worked with global brands including Google, YouTube, Meta and Netflix through its experiential ventures, sees a growing convergence between entertainment, marketing and brand-led experiences in Indonesia, as audiences increasingly move fluidly between live events, content, festivals and branded cultural formats rather than engaging with a single channel.

Reflecting this shift, the company is moving towards integrated execution connecting audiences, creators and brands across multiple touchpoints. Founded in 2015, PK Entertainment Group now operates through five business units: PK Events, PK Entertainment, PK Music, PK Films and PK Capital.

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Co-founder and chief operating officer Harry Sudarma described the group’s new positioning as “a primary architect shaping Indonesia’s creative economy infrastructure”, adding that the goal is “to build an ecosystem that grows alongside the consumer it serves”.

A shifting entertainment landscape driving ecosystem thinking

The company’s expansion comes amid strong structural growth in Southeast Asia’s entertainment and experience economy.

Gen Z and Millennial audiences now dominate the region’s demographic profile, with increasing preference for live, immersive and communal experiences over ownership-based consumption, the company said. The Southeast Asia live entertainment market is projected to reach US$770 million by 2028, with Indonesia remaining the region’s largest concert audience base.

Beyond live events, Indonesia’s film industry continues to expand at a CAGR of 9.9%, supported by strong domestic performance where local films account for around 65% of box office share, PwC reported.

Meanwhile, according to HTF Market Insights, Southeast Asia’s experiential marketing is emerging as a major growth category, forecast to grow from US$1.2 billion in 2025 to US$3.8 billion by 2034, signalling a broader shift toward offline, community-driven engagement.

Together, these trends are reshaping entertainment from single-format consumption into more integrated ecosystems across digital and physical experiences.

Building a multi-unit creative ecosystem

Over 11 years, PK Entertainment Group has developed a multi-vertical structure designed to serve different layers of the entertainment value chain.

At its core, PK Entertainment serves as the group’s international concert promotion arm, having delivered more than 30 global concerts to over 1 million fans in Indonesia.

PK Events operates as a full-service production and brand experience unit, executing more than 500 projects for over 40 multinational brands.

The group has also expanded into other verticals, with PK Music focusing on strengthening the local music ecosystem through artist-led live experiences. In two years, it has co-organised more than 50 events and is expanding into Singapore and Malaysia.

Meanwhile, PK Films supports locally rooted storytelling through production and financing. After releasing five titles in 2025, the division is targeting 10 new projects in 2026.

Finally, PK Capital invests in emerging cultural and youth-driven businesses, with partnerships including Lalala Fest, Milli, Opium and Juice.

Collaboration as the new competitive advantage

The group believes that modern entertainment is increasingly defined by shared cultural connection rather than isolated content formats.

“As audiences increasingly seek experiences that feel personal, immersive, and community-driven, collaboration has become the most powerful way to meet them where they are, across live entertainment, film, music, and creative ventures. We believe the future of entertainment will belong to ecosystems, not standalone businesses,” said Peter Harjani, founder and CEO of PK Entertainment Group.

This philosophy underpins a growing partnership network that includes Antara Suara, BASE Entertainment, Wahana Kreator and MVP Pictures, alongside portfolio collaborations under PK Capital.

What’s next: expansion, new partnerships

Building on its multi-sector growth, PK Entertainment Group outlined a pipeline of upcoming initiatives across live entertainment, film and regional expansion.

In live entertainment, the company teased upcoming international concerts and fan-driven experiences featuring acts such as ENHYPEN, BOYNEXTDOOR and AFA-related events. It is also expanding its regional footprint through festival partnerships, including Lalala Fest’s expansion into Manila and collaborations with Antara Suara on projects such as D’Masiv Asia Home Run.

In film, PK Films is accelerating production momentum. Confirmed upcoming titles include Cerita Lila, Sihir Tanah Kubur, Putri Jangan Gentayangan Lagi, Si Manis Jembatan Ancol 2, Hungry Ghost Festival, Di Ambang Kematian II, Betting with Ghost (with MVP Pictures), Garuda di Dadaku (with BASE Entertainment), and Seni Merayu Tuhan (with Wahana Kreator).

The group also introduced K+ Entertainment, a new joint initiative with CT Corp designed to scale large-format cultural and entertainment experiences for Indonesian audiences.

Over the next decade, PK Entertainment Group’s ambition is to deepen collaboration across the creative sector while scaling regionally, reinforcing Indonesia’s position as an influential entertainment market.

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