PHD has appointed Cheryl Cheng (pictured) as general manager, effective 1 July 2013.
Cheng joins from InMobi where she was head of brand ads for Malaysia, Thailand, Vietnam and Philippines.
In her role, Cheng reports to Andreas Vogiatzakis, chief executive officer of Omnicom Media Group.
“Having worked closely with Cheng in her previous roles, I can see how she always strives for ownership and excellence, delivering outstanding results for the business she is responsible for. PHD has grown from strength to strength and in her we have a dynamic leader, who epitomises PHD’s challenger brand spirit,” said Vogiatzakis.
She started her career in graphic design and built her portfolio with BBDO Studio as well as a couple of boutique agencies before joining Media Two Point Zero (now known as Better Digital Solutions) to head the group’s business development function. She later joined Maxis in the business development mobile ads unit.
Commenting on her new role, Cheng said it is a huge motivation to work in an environment embedded in PHD DNA of curiosity and to put her diverse background to work for the benefit of PHD clients is a real driver.