Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Pfizer moves a host of pharma brands to IPG Mediabrands

share on

Pfizer has moved a portion of its media buying business to IPG Mediabrands in Hong Kong, including some pharmaceutical brands previously held by Mindshare.Among the bigger names from its stable of pharmaceutical products include Viagra and Metamucil, however cardiovascular products Lipitor, Norvasc, along with Harmonet are also part of the deal.Mindshare did not participate in the review process and sources say IPG Mediabrands, along with Maxus were among the agencies involved.Maxus already holds the bulk of Pfizer's over-the-counter consumer products, including Centrum, arguably one of its more active brands in the market.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window