PARKnSHOP unveils 2 new mascots to appeal to younger audience

PARKnSHOP has unveiled two new mascots, “BEST GUY” (佳蛋仔) and “EASY” (百便星) and has revitalised its brand image with a fresh tagline as “BEST EASY VALUE” (百種方便，佳品超值) to connect with the younger generation.

While "BEST GUY" represents good quality, intelligence, and savvy, "EASY" signifies a zest for new adventures and boundless energy. As the new mascots of PARKnSHOP, they embody lovable and energetic personalities while representing the core values of the brand — innovating and picking the best exclusive items with good value to deliver the best, easiest, and most valuable experience for its customers through its O+O (offline plus online) shopping platform.

As part of the initiative, PARKnSHOP has created a new animation video for the debut of the two mascots. The 15-second animation features the voiceover of local DJ Jan Lamb (林海峰) accompanied by PARKnSHOP’s signature background music. According to the release, “BEST GUY” and “EASY” will make appearances in different forms and channels, such as in stores.

Furthermore, PARKnSHOP has launched an array of promotions to mark the debut of the two mascots. For example, customers can enjoy a series of meet-and-greet offerings, including “crazy deal redemption offer”, “great member perks” and the opportunity to meet and interact with the mascots. These encounters will take place at designated stores, aiming to give a warm interaction with customers and share the joyful moments of their introduction. 

MARKETING-INTERACTIVE has reached out to PARKnSHOP for more information. 

Don’t miss: PARKnSHOP and WWF promote environment protection with new campaign

Back in December, PARKnSHOP joined forces with global independent conservation organisation WWF to launch a campaign called “Bless the Future, Act Green Now", to develop a variety of sustainable lifestyle products for both travelling and outdoor recreation.

This exclusive campaign aimed to share PARKnSHOP’s deep passion for environment protection, inviting shoppers to appreciate the peaceful co-existence of humans, society, and nature, in addition to cultivating a sense of environmental awareness and responsibility.

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