Optimedia I Blue 449 rebrands to Blue 449

Optimedia I Blue 449, the open source media agency of Publicis Media, is rebranding its name to Blue 449. In addition, the agency is also rebranding all six remaining Optimedia offices and Match Media in Australia to Blue 449.

Publicis Media created Optimedia I Blue 449 in March, earlier this year, as the “Open Source” brand for the Group, merging the Optimedia brand with Blue 449.

In nine months the company has won accounts which include DJI, Asda, Home Away, Kayak, Hewlett Packard Enterprise and Reliant/NRG. With a global presence across 14 core markets, 22 offices, the company intends to launch a further eight offices including Singapore, Mexico, Taiwan and Bulgaria by the end of 2017 increasing their footprint across EMEA, APAC and the Americas

Andras Vigh, global brand president, Blue 449, said “Our focus this year has been to create a consistent global footprint and an aligned name. Blue 449 will help us to drive our product and our clients’ businesses, to live up to our mantra that we are always in beta and continue our innovation in creativity and data through media.”

“We are bringing the best of two agency cultures together to best serve both our clients, as well as our employees worldwide,” said Dave Ehlers, CEO of Optimedia US.

John Preston, CEO Match Media said “This next evolution of Match as Blue 449, further powers us as a global brand that provides our people with unified purpose. It brings to our client partners a more worldly view of media along with access to the latest technology and a suite of world class platforms and tools. Our management team remains unchanged and James Simmons our COO and I will continue to lead the agency.”