Oppo uses star power to promote latest F1 model

Oppo has launched two roadshows promoting its latest F1 model which boasts selfies capabilities. One of the roadshows held at Mid Valley Mega Mall on 21 August 2016 was helmed by local celebrity Ayda Jebat, who shared selfie taking tips and the phone brand’s expertise in selfie cameras.

The other roadshow at Penang’s Sunway Carnival Mall was promoted by singer Lin Min Chen, who is Oppo’s latest selfie icon. Lin engaged fans who graced the roadshow with a talk on her personal style as well as touting the various “beauty modes” of the new F1 series, listing the “Beautify 4.0” mode as one of her favourites.

According to a press statement, 2016 has so far been a great year for Oppo locally and internationally, with 18 million units of devices being shipped in the second quarter of 2016. Its year-on-year growth has also been expended to 124%.

“The F1 had an amazing first two days. We are grateful to the consumers for choosing it. It’s their support that drives our relentless commitment to product quality and innovation, and we’ll continue striving to give them the best user experience,” William Fang, CEO of Oppo Malaysia said.

“We are aware of the consumers’ needs and the importance of outstanding user experience. Therefore, the Oppo Selfie Expert can give confidence to the users and this is why they continue to support us and we continue to grow faster,” he added.

This year,  Oppo Electronics plans to invest RM42 million in advertising and promotion activities within the year. This was said by chief executive officer William Fang who added that the phone brand aims to reach up to 4,000 sales points by year end and the investment in advertising and promotional activities is to help accomplish that target. It currently has 70 concept stores and 14 customer service centres in Malaysia.

Fang said that Oppo currently owns a 13% market share in the country and it plans to increase the share in over five to 10 years.