OMG Singapore promotes Chloe Neo to COO, forms leadership team to steer ops

Omnicom Media Group (OMG) has promoted MD of OMD Singapore, Chloe Neo, to chief operating officer of OMG Singapore, effective immediately. Neo (pictured second from left) will report into OMG Asia Pacific CEO Tony Harradine. The promotion is a testament to her stellar track record as a leader and underscores the company’s commitment in nurturing talent by promoting from within its ranks.

Neo has been with OMG for 12 years and under her leadership, OMD Singapore has built a balanced and diversified client portfolio across global, regional and local businesses. Among the list of clients it works with include Beiersdorf, McDonald's, Singtel and MBS. Additionally, she has also played a crucial role in operationalising a well-hedged commercial model that leverages OMD’s clout to unlock new growth streams for clients, as well as led the agency to win numerous global and local industry accolades.

According to her LinkedIn, she first joined OMD Singapore as business director in 2008. Prior to that, she was with Starcom in China and for more than five years and was also the group head for UM Singapore. Last month, Neo was appointed the first VP of the Association of Advertising and Marketing Singapore, following the merger of the Association of Accredited Advertising Agents Singapore and Institute of Advertising Singapore last November. She has also previously served in senior capacities at the 4As in Singapore, first as its chair for industry talent development from 2017 to 2019 and president from 2018 to April 2020.

In her new role, Neo will work with OMG Singapore's CFO Chan Ching Yi (pictured right) to jointly steer the business and its operations. Joining them is a leadership team comprising head of investment and commercial Anita Yeong (pictured centre), head of platforms and capabilities Peter Angelis (pictured second from right), and talent and people operations director Sabrina Ng (pictured left), who will be responsible for driving OMG growth and stability in Singapore. Separately, Marketing understands that PHD Singapore's MD Priya Alexander has stepped down for personal reasons. It is also understood that OMD and PHD will now be overseen by respective leadership teams which will report into Neo and Chan.

Harradine said Neo has been instrumental in driving growth and innovative solutions for its clients, as well as mentoring and nurturing the talent within the organisation. "I am confident Neo will bring a renewed perspective, and together with Chan, continue building upon the momentum of our business in Singapore," he added.

Related articles:
OMD Singapore nabs GovTech's media account
The Learning Lab picks OMD Singapore as media partner