OMG names Rochelle Chhaya as APAC chief digital officer

Omnicom Media Group has appointed Rochelle Chhaya as chief digital officer for Asia Pacific, as the agency builds on digital centres within its agencies across the region. While the appointment is effective immediately, Chhaya will fully transition into her new role by December 2018.

This move comes just six months after the group appointed her as managing partner – Investment in a bid to foster relationships with partners and suppliers that yield innovative solutions for clients. In her role then, she leveraged on her  experience with the group across both the digital and investment domains to create outcome-based marketing capabilities for OMD and PHD agencies in APAC.

In her new role, Chhaya will report into OMG’s chief investment officer, Paul Shepherd, who was promoted in July. Chhaya will be tasked to ensure that the group’s digital capabilities are matched with its investment strategies and relationships at scale. She will also be overseeing the development of specialist skillsets across each digital capability within markets, ensuring that the group’s agencies remain at the forefront of developments in the digital space, the press statement read.

Tony Harradine, CEO of Omnicom Media Group Asia Pacific,said that the agency is building a regional expertise in a bid to spread the capabilities and practices across all of its markets.

"Given her background in building our digital capabilities in Singapore and Thailand, as well as her knowledge and experience in our group’s investment strategies, Chhaya is in the best position to lead this. I look forward to working with her and our agencies on taking our digital capabilities to the next level in APAC," he added.

“Given the incredible pace of digital disruption in our industry, an agency’s capacity to future-proof its clients’ businesses is only as strong as its capabilities. Digital sits at the core of everything I do – it guides my thinking process, having grown with the group in this space over the past 10 years. I am excited to take on a larger role of ensuring the group’s best practices and capabilities are leveraged across all markets, and remain at the cutting edge of innovation," Chhaya said.