OMD China has retained Yili’s TV and content business worth an estimated RMB 2 billion in billings for a further two years assignment.
The account has been secured after a three way pitch against GroupM and Carat and includes TV tactical planning, buying and branded content.
OMD began to work with Yili in 2011 with print and radio buying assignments and has first appointed to the TV business in 2012. This year marks the 4th renewal of the agreement.
As the largest dairy producer with the fullest product lines in China, Inner Mongolia Yili Industrial Group Co.,Ltd is devoted to providing nutritional dairy products for consumers and is the only dairy producer that has served both the Olympic Games and the World Expo in China.
Yili Group consists of five business divisions including liquid milk, ice-cream, milk powder, yoghurt and raw milk, with nearly 100 subsidiaries and over 1000 products including Jindian organic milk, Shuhua milk, QQ Star children’s milk, milk shake, crispy chocolate, Yili Dairy Farm, Ice Factory, Pro-kiddo baby formula milk-powder, Tofer baby formula milk powder, Meiyitian and Ambpoeial yoghurt.