Regional – Global media communications agency OMD is bolstering its Asia Pacific operations, appointing new leads for its client services.
With effect from 1 January 2013, the agency has promoted Min Chang to the role of president of Diversified Agency Services (DAS) in Asia Pacific, replacing Simon Dalby.
Chang will hence work closely with agencies to develop new capabilities and cultivate client relationship, providing fully integrated solutions to its regional clients.
“Asia Pacific is a focal point for growth across all of the DAS companies and we are committed to resourcing it with the sharpest talent,” Dale Adams, president and CEO of DAS, said.
Furthermore, OMD has also restructured its trading model in Australia for screen and off-screen trading.
Taking effect immediately, Melissa Hey (pictured center), former head of OMD TV, will be in charge of screen trading, which includes all TV and cinema trading. For off-screen trading, comprising of print, radio and OOH, Jo Dick (pictured right), former head of radio, cinema and outdoor, will lead the division.
Both individuals have previously held key positions in trading. Hey was previously head of TV for four years at Starcom and was also appointed head of investment in Sydney and Brisbane.
Additionally, Dick was a lead negotiator for OMD in the last 10 years for outdoor, radio and cinema negotiations at OMD Australia.
Dan Sinfield (pictured left), head of trading & implementation at OMD Australia, said the remodeling of its trading structure was to “ensure we deliver better innovation and value extraction for our clients”.
“Our new model delivers on this ensuring our specialist trading teams have the time to get under the skin of their client’s business,” he said.