Ogilvy China names Chris Chen as consulting partner

Ogilvy China has appointed Chris Chen as consulting partner for Ogilvy Consulting.

Based in Shanghai, Chen will be responsible for expanding the agency's digital transformation and business innovation offerings to empower brands with
the digital technology and modern marketing tools they need in today’s disruptive economy, and bringing together Ogilvy’s digital technology and data capabilities to design and implement brand transformation strategies for clients.

He will report to Ogilvy Consulting China president Sandy Ng.

Chen most recently served as senior retail expert for Alibaba, where he was responsible for digital transformation consulting initiatives and the technical implementation of industry solutions globally. This role saw him help over 50 renowned brands integrate data, technology and innovative services to generate transformational commercial value and business growth.

Prior to that, he delivered strategic consulting for a number of large corporations at Accenture, leveraging digital technology to effectively achieve brand transformation and business innovation. Projects he led included e-commerce marketing data strategy and CX digitisation for Mercedes-Benz in China, along with digital transformation strategic planning for companies like Hainan Airlines, Deppon Logistics, TCL and Shin Kong Mitsukoshi.

“I look forward to enabling brand transformation through cross-border digital thinking and deploying digital transformation, business design and growth and innovation solutions to help our clients unlock new possibilities," he commented.

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