Octopus Cards has appointed OMD Hong Kong to handle its media duties.
The remit of this account includes media strategy, planning and buying. The agency has worked with Octopus Cards on campaigns such as the Octopus App for Business promotion programme, which enables small retail merchants and taxi drivers to accept payment from customers through an Octopus card and a QR code.
“We require a media partner with strong digital capabilities to take our brand to the next level and deliver real business growth,” said Rita Li, sales and marketing director of Octopus Cards.
"OMD is presenting innovative ideas rooted in strong insights for our brand. It has proven digital expertise and a long-term strategic vision for us. We have seen the success of the Octopus App for Business campaign and are excited for future projects as we embark on this partnership with OMD," she added.
Gary Wong, managing director of OMD Hong Kong, said, "We are delighted to partner with one of Hong Kong’s most ubiquitous brands as it continues to innovate and uncover new ways to add utility to consumers’ lives. We are honoured to be part of its continued growth journey and look forward to delivering innovative communication solutions that match the brand’s ongoing story."
Since its launch in 1997, Octopus Cards have been used across 36,000 retail outlets in the market, spanning businesses including public transport, parking, retail, self-help services, schools and leisure facilities, and access control for residential and commercial buildings. Octopus’ application has been extended to online and mobile payment arenas as well.