In celebration of International Women’s Day, OCBC Bank has launched a video series on Facebook and LinkedIn to profile women leaders of OCBC. Conceptualised by Ogilvy Singapore, from 6 to 20 March 2020, the series will include these female professionals sharing tips for financial wellness, career and life lessons. In line with this year’s theme of #EachForEqual, the five-parter series will also feature advice and sources of inspiration that have shaped these women and their professional journeys.
Jacinta Low, head of HR planning, OCBC Bank said the bank has always been fair and progressive in providing equal advancement and learning opportunities to all, regardless of gender or background. “Today, as we officially honour the contributions of the incredible women in our lives, we also take pride in the progress we have made in embracing diversity and in accepting and supporting the people around us,” she added.
Meanwhile, Emily Poon, executive group director, Ogilvy Singapore, said in line with this year’s theme, #EachForEqual, the agency turns the spotlight on these leading ladies in finance and their perspectives on wide ranging topics from empowering women through financial literacy to tips on succeeding at the workplace.
The #IWD2020 comes just days after OCBC Bank dressed up its ATMs as part of a new campaign called "The Great OCBC ATM Dress-Up". According to OCBC, ATMs are often seen as functional machines for customers to withdraw cash and banks’ messaging on them are a blind spot to customers. As such, it gave some of its ATMs in high-traffic and prominent areas a makeover to highlight some of its products and offers.
In addition, OCBC Bank collaborated with Ogilvy Singapore for an outdoor activation for its "Unstoppable" campaign in September 2019. Entertaining Singaporeans at Raffles Place with a live skit, the bank engaged a guerrilla group of theatre actors for the skit. Featuring everyday scenarios, the activation was done through a street performance, and aimed to educate passers-by of its mobile banking app features.