NUS Lee Kuan Yew School of Public Policy picks content marketing agency

NUS Lee Kuan Yew School of Public Policy (LKYSPP) has appointed King Content for the provision of content marketing services one a period of one year, with an option to extend for another one year. The account is valued at SG$226,607, according to Gebiz.

Other agencies vying for the account include Adtactics, Click2view, Growth+ LLP, Novus Media Solutions, Switch Communications and Thomson Reuters Asia.

Recently, LKYSPP reappointed The Media Shop as its media agency for the third year in a row. It was first appointed in 2014. The move follows a pitch which concluded in June 2016 which saw agencies such as Asatsu-DK Singapore, OMD Singapore, Paprika Global and Starlight Advertising vying for the account.

It also saw Dane Lim, director of external affairs and marketing at the Lee Kuan Yew School of Public Policy recently taking on an additional role as director of marketing and communications at the Singapore Economic Development Board (EDB).

He takes over from former executive director Myrna Poon who joined DBS as senior vice president, head of brand and digital in May.