The Nanyang Technological University, Singapore (NTU) has called for a tender to appoint a panel of marketing and advertising agencies. This will be for a period of one year, with an option to extend on a yearly basis for two years.
According to a tender brief seen by Marketing, the scope of work includes creative conceptualisation, designing, planning and execution of advertising and publicity campaigns and projects for NTU. The contract is not exclusive, with the university reserving the right to award one or more of the campaigns/projects listed to other agencies that are deemed more suitable.
This also includes the involvement of the university’s major campaigns such as its undergraduate campaign for local admissions and scholar’s programmes. Other campaigns include its coffee chat invitation and open house ID and invitation, open house radio advertisement and high tea with NTU president.
The appointed agency will also take on an integrated digital marketing strategy for undergraduate admissions with digital marketing activities. This includes online/mobile advertisements, social media advertising, search engine marketing, search engine optimisation, social influencers and content marketing, to name a few. The agency or agencies may also undertake ad-hoc campaigns which come up in the course of the year of appointment.
Last year, the university appointed J. Walter Thomson Singapore to provide creative services for its communication projects. The agency was tasked with creating an integrated campaign that spans out-of-home and print advertising that was launched in the first quarter of this year.