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Now TV and Netflix ink deal to enhance entertainment offerings in HK

Now TV and Netflix ink deal to enhance entertainment offerings in HK

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Now TV has expanded its collaboration with streaming platform Netflix to enhance entertainment offerings for Hong Kong viewers. 

As part of the partnership, customers will have access to vast libraries of content of both Now TV and Netflix under a single subscription upon purchasing various service packages.

The addition of new content includes large collection of TV shows, movies and documentaries on Netflix, including series such as Wednesday, Korean content such as Queen of Tears and Chinese-language favourites such as The Victims’ Game and At the Moment.

This addition will complement the already diverse and exclusive range of self-curated content available on Now TV, including major sports leagues and events, critically acclaimed documentaries on Now True, children programmes on Watch n Learn and Now Learn, top-rated western drama and entertainment series on Now Studio, as well as local, Asian and international blockbusters on Now Baogu Movies and MOViE MOViE.

Available to Now TV set-top box subscribers, the upcoming service packages will combine high-speed broadband connectivity with the extensive entertainment content catalogs of Now TV and Netflix.

Now TV customers with set-up boxes can also enjoy features already available, including a dedicated Netflix button on the remote (H1 Box) and login on the set-top box user portal.

Derek Choi, managing director, consumer marketing & Pay TV, HKT, said, “The expansion of collaboration with Netflix undoubtedly enhances the variety of content available to our valued customers and provides greater subscription flexibility."

“This aligns with our commitment to delivering a diverse and comprehensive content portfolio, solidifying our position as a leading content aggregator in Hong Kong,” added Choi. “By seamlessly integrating Netflix’s streaming service into our platform, we are taking a significant step forward in elevating the entertainment experience for the Hong Kong audience.”

MARKETING-INTERACTIVE has reached out to HKT for more information.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world! 

Related articles:

Now TV unveils addressable TV advertising to improve campaign targeting
Netflix to launch in-house adtech platform by end 2025

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