As a part of their 80th Anniversary celebration, Nissan has launched a new program that embodies the 'love stories' between Nissan drivers and their cars.
When purchasing a new Nissan vehicle, a 3D replica of the owner and their old car is presented on the delivery day – a true, eternal embodiment of the driver's memory and love of their car.
A documentary film depicting the real-life story of one family's 'love story' was created to accelerate the promotion and awareness of this new program.
Check it out:
According to the brand, the presentation of the 3D replicas had great positive impact on Nissan's business and the number of Nissan owners renewing their cars increased dramatically since the start of the program. The campaign will run until August this year in Japan.
Creative Agency: TBWA\HAKUHODO Japan
Executive Creative Director: Miki Matsui
Creative Director: Takahiro Hosoda
Experience Designer: Kaname Aratame
Senior Art Director: Takuya Ozaki
Senior Digital Account Director: Wataru Uchida
Account Director: Yoshiki Okayasu
Account Supervisor: Hiroaki Wada
Interactive Planner: Kazuoki Uedo