New SingPost Centre boasts 'digital shopping experiences'

CapitaLand and SingPost have relaunched the new SingPost Centre following two years of redevelopment. The new centre boasts a “digital shopping experience” and aims to be in line with the Singapore government’s Smart Nation initiative. It is also double the gross retail floor area from previously.

The SingPost Centre is managed by CapitaLand, under a management contract awarded by SingPost in March this year. According to Mervyn Lim, deputy group CEO (corporate services) at SingPost, said, tenants of the new mall, including the flagship General Post Office (GPO), will roll out digital innovations and experiences for consumers in a bid to adopt a “Smart Mall” concept. Currently, committed occupancy is at 80.4%, as of 30 September 2017.

To bolster the “digital shopping experience”, the flagship GPO and tenants such as Golden Village, NTUC FairPrice, Philatelic Store and Kopitiam have introduced several digital initiatives.

The GPO will offer automated services that improve operational efficiency and provides 24/7 access to postal and other essential services. Golden Village will incorporate Smart Laser projects for its eight cinema screens to deliver better image quality.

NTUC FairPrice will be introducing innovations to reduce the time needed for customer grocery runs. The store will feature a scan-and-go system where pre-registered customers collect scanners at the entrance and scan items as they shop before paying at dedicated counters. The supermarket chain will also launch a new mobile app which serves as a shopping assistant to help shoppers identify the shortest route to the product they are looking for. In addition, there will also be an experiential corner where shoppers may try out new products using augmented and virtual reality.

Meanwhile, Kopitiam diners will be able to earn rewards via its Kopitiam loyalty programme when they order Healthier Choice meals or return their trays at the designated counters.

To welcome shoppers, the mall has launched a series of promotions in the form of CapitaLand vouchers and rebates on EZ-Link cards. Mall goers will be able to use partake in the CapitaStar rewards programme when they spend at the mall.

Marketing has reached out to CapitaLand for additional comment.