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Netflix gives its own spin to Crazy Rich Asians movie

A little later than usual, but seems like Netflix is finally giving Crazy Rich Asians its own spin. It has created a personality chart in the form of a Venn diagram on Facebook of celebrities who are crazy, rich and Asian.

Celebrities put on the chart include Madelaine Petsch who plays Cheryl Blossom in Riverdale, Ross Butler who played Zach Dempsey in 13 Reasons Why and Aziz Ansari who plays Dev Shah in Master of None Netflix series, among others.  However, grabbing the limelight at the centre of the three hoops is Dylan Wang who plays Dao Ming Si in Netflix series, Meteor Garden as the celebrity that fits crazy, rich and Asian.

Marketing has reached out to Netflix for more details.

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Meanwhile, Manulife also created its own Crazy Rich Asians take as it promoted its insurance plans with the line “Sensibly Rich Asians” in its post as it features a couple against the Singapore skyline. The post on both Facebook and Instagram also had a caption saying, “You don’t have to be crazy. You just need to make the right decisions. We’ll make it easy for you.”

Online chatter around Crazy Rich Asians

According to new Meltwater data, Crazy Rich Asians garnered online social chatter as the movie officially was released yesterday in Singapore. Released much earlier in the US, online reactions were largely positive with 53% giving a thumbs-up while 27% was negative and the rest was neutral. Majority of the news came from the US on the show and Singapore came in fourth in terms of talking about the movie.  In addition, the online conversations around the movie include:

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Beyond the faux pas: Social chatter and marketing stunts around Crazy Rich Asians
STB disappointed with Crazy Rich Asians mishap, acknowledges Warner’s apology
STB and Warner Brothers explain Crazy Rich Asians faux pas

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