Netflix apologises for promo of 'Cuties' after accused of sexualising children

 

Netflix has apologised for the “inappropriate artwork” it used for Mignonnes/Cuties, an award-winning film which saw an 11-year-old girl joining a dance group. This came after netizens called out the streaming platform stating that its poster sexualises children.

The film tackles issues such as sexualisation of young girls and had in 2017 won Sundance’s global film-making award. Unfortunately, the promotion of the movie on Netflix fell short by the global streaming platform.

In a statement on its Twitter account, Netflix said “It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description”. Its apology online also saw netizens calling the appropriateness of the movie urging Netflix to cancel the release of the show. There is also a petition running on Change.org which calls for Netflix to remove the steaming of the movie, which has over 277k signatures at the time of writing.

The petition calls it dangerous content and states that the movie “sexualises an eleven year old for the viewing pleasure of pedophiles” while negatively influencing children.

Netflix is not the only brand in recent times to be called out for its depiction of children. German automotive brand Audi also apologised for its recent ad on Twitter featuring its Audi RS 4 Avant, with young child leaning on its car with a banana in hand. It is accompanied with the caption "Lets your heart beat faster - in every aspect".

The ad however didn't sit well with some netizens who took to the comments section to voice their unhappiness and disgust at the ad, which some thought contained sexual innuendo. One netizen commented in German that the ad showed a little girl with a phallic symbol in her hand. Another netizen commented that the ad is "digsuting and reprehensible", and is a "pedophile ad" that promotes child abuse.  

Read also:

Netflix not slapped with 'fatwa' ruling in Indonesia despite ongoing banMe
Najib and Rosmah star in Netflix's 'Dirty Money' season 2 promo
Report finds 9 Netflix shows were removed as of 2020, 5 requested by IMDA