National Arts Council looks for PR and digital partner to strengthen SG arts scene

The National Arts Council (NAC) is on the lookout for public relations and digital consultancy services. According to Gebiz, the appointment will be for a period of one year with an option to renew for another two years.

In a tender document seen by Marketing, NAC aims to engage a PR and digital agency/agencies to provide strategic counsel to help position the organisation positively in the media and public. The appointed agency will also be tasked to ensure message consistency across all platforms and touchpoints, publicise and promote existing and new programmes/announcements/initiatives, as well as signature events/festivals and campaigns across all media platforms including print, broadcast and online. NAC aims to strengthen the reputation of Singapore arts scene digitally in social networks and its influence with key media and key opinion leaders/bloggers and influencers.

Currently, the NAC targets youths and young adults (ages 16 – 35), parents with young children, working adults as well as the elderly.

The appointed PR agency will be required to conduct media monitoring and analysis, support NAC’s press desk, media relations and media cultivation which includes key art media and critics from top tier publications in Singapore and international. In addition, the appointed PR partner will be tasked to work on campaigns for NAC’s key announcements/initiatives, which includes developing a bank of feature stories and thought leadership/industry-related stories, profile interviews among others.

Meanwhile, the appointed digital agency will be responsible for strategic council and account management, creative content strategy and development, daily community management and social listening analysis as well as reporting for NAC owned digital assets. NAC previously worked with Ogilvy for PR duties, building on its longstanding partnership. The organisation previously appointed Zenith in 2018 for media. 

Last December, NAC named Practice Theory its creative agency, to oversee the design of Gillman Barracks’ Art After Dark, START at Gillman Barracks and Singapore Art Week at Gillman Barracks, as well as Gillman Barracks branding and marketing tools.

Read also:
Singapore Tourism Board hunts for PR partner in Korea
STB seeks digital agency to amplify 'Passion Made Possible' brand in Americas