banks on user experience to lure Malaysian customers

Buy and sell online marketplace, is reportedly saying it will focus on improving user experience for its buyers and sellers in Malaysian. Its chief executive officer Gaurav Bhasin added the company will concentrate on Malaysia market for now, according to a report by The Star.

Bhasin said the leading online marketplace has at present, more than half a million users monthly, and about 1.6 million people selling their products through the website. These sellers include entrepreneurs, as well as small and medium size enterprises. The company’s major goal now is really “to get every Malaysian" to buy and sell on its platform.

Launched in 2007, currently has 58 categories of products and services ranging from vehicles, electronics, employment, properties, be it new and pre-loved items.

Gaurav said he's confident that the company would be able to grow and take on different positions in Malaysia in five years time. This, he said, could be done by further simplifying its transactions via investment in technology and data "to ensure simpler experiences for our users.”

In June this year, launched a campaign to encourage its core target market – Malay youths and young adults – to go onto for its buying and selling needs ahead of Hari Raya. Conceptualised by Isobar Malaysia, the “#GoodByeGoodBuy” campaign strapline, ‘Turn Your Goodbyes into Someone’s Good Buy’ was brought to life through an online video.

It centres on the point-of-view of a young Malaysian who wants to sell off some of his old possessions to earn money for a new purchase, which will enable him to ‘balik kampung’ (return to his hometown) for the festive season.