MTR has rolled out an art campaign to celebrate the opening of the entire Tune Ma Line in collaboration with a influencers, bringing Hong Kong elements and local attractions to audiences.
During construction, a range of artefacts were uncovered. These artefacts and other artworks are displayed across the new stations. To celebrate, MTR has worked with fashion blogger Sam Wong to curate a video. In it, Wong showcases different outfit styles, symbolising the inspiration brought by the art pieces on mix and match. The campaign was created by CMRS Digital Solutions and Origame.
Moreover, photographer Victor Cheng leverages natural light, his unique perspectives and shooting techniques, to interact with the art pieces showcased across the station, demonstrating his creativity through the lens.
The videos are showcased on MTR's Facebook page, Instagram, and a dedicated website.
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