Member of Parliament (MP) Tin Pei Ling has joined Grab Singapore as its director of Public Affairs and Policy. A Grab spokesperson confirmed the news to MARKETING-INTERACTIVE.
The spokesperson added that Tin has deep on-ground understanding of digital economy and smart nation policy, and close ties with the local community. “She will build partnerships and programmes to harness the positive potential of technology to create impact in Singapore,” he said.
Prior to joining Grab, Tin, who is the MP for MacPherson, served as the chief executive officer at Business China, a local non-profit organisation that aims to foster Singapore-China relationships. She was in this role since 2018. In a LinkedIn post two months ago, Tin announced that she was leaving Business China but that she would be serving on its board and continuing to walk alongside the organisation in the years to come.
Tin also served as the keynote speaker during MARKETING-INTERACTIVE's Digital Marketing Asia 2022 conference. During the conference, she noted that the upheavals in the tech scene can be somewhat unsettling. She said that although the world is experiencing "very painful times of deep crisis at this moment", there is always hope and tech industries and firms should take heart.
During the conference she also shared that she is optimistic about the growth of social commerce and the positive impact it had on smaller brands and the entire ecosystem. Tin acknowledged that there could still be some challenges ahead that brands need to consider. According to her, one of the critical success factors of social commerce is to effectively understand and precisely engage the target customers.
"In today's context, social media and eCommerce platforms rely heavily on large amounts of data and analytics generated. However, data protection regulations and the possible mainstreaming of Web3 could significantly affect these platforms' ability to collect and analyse customer data intelligently," she said.
Before this, Tin was the group director of corporate strategy at Jing King Technology Group, which is now known as Adera Global. The company manages fintech solutions and smart technology. She has also worked at Ernst & Young Advisory as a business and management consultant. Tin also joined politics as a grassroots advisor under the People's Action Party in 2011 and became an elected member of parliament just months after joining. She retains her role in parliament till today.
GrabAccess launches in Malaysia to empower people with disabilities
Grab Indonesia makes senior appointment
GrabAds joins Digital Marketing Asia 2022 as headline sponsor