Mount Faber Leisure Group settles media pitch

Mount Faber Leisure Group has handed its media business to PHD Singapore following a pitch. PHD Singapore has held the account since 2014 and the scope of work includes media strategy, planning, buying, and harnessing digital platforms.

The agency has worked with Mount Faber Leisure Group over the past two years to enhance its new brand position as a casual and vibrant hilltop destinations.

“With the renewed partnership, we hope to expand our reach and continue to build the Faber Peak Singapore brand of experiences where leisure seekers can make happy memories and get high on happiness together,” Suzanne Ho, General Manager of Mount Faber Leisure Group said.

At the recent Mob-Ex Singapore 2016 awards, PHD Singapore won a Silver for Best Campaign - Location-based Marketing for Sentosa Line Launch.

Ang Wan-Gyn, managing director of PHD Singapore added, "We believe that in working with Mount Faber, will give us the opportunity to create innovative, challenging and effective work in the changing marketing ecosystem.  Leveraging our talent, SOURCE (PHD’s proprietary, gamified planning tool) and the strength of our ideas, we are looking forward to drive tangible business results and further growth for Faber Peak Singapore.”

A wholly owned subsidiary of Sentosa Development Corporation, Mount Faber Leisure Group manages Faber Peak Singapore and the Singapore Cable Car Sky Network of six stations that connect mainland Singapore to the resort island of Sentosa.

Established in 1974, Mount Faber Leisure Group (MFLG) has been a key player in the Singapore leisure scene, offering differentiated experiences including cable car joyrides, alfresco dining as well as cosy event venues.