Twitter has revealed the most followed Singapore brands and accounts on Twitter this year so far. Taking the top spot in the brand category is Singapore Airlines, followed by SMRT, NEA, LTA and the Singapore government.
For Singapore Airlines, its most retweeted tweet was its video on its newly launched Singapore Airlines suites and business class. SMRT’s most retweeted tweet was on a recent train delay, while NEA’s most retweeted tweet was about the yearly monsoon season.
Top 5 most followed Singapore brands on Twitter (as of 4 December 2017)
|1. Singapore Airlines (@singaporeair)||629,000|
|2. SMRT (@smrt_singapore)||446,000|
|3. NEA (@NEAsg)||427,000|
|4. LTA (@LTAsg)||256,000|
|5. Singapore Government (@govsingapore)||218,000|
According to Twitter, Nandos’ Singapore (@NandosSG ) deserved a special mention despite not making it to the top five. Its responses to two customers for free Peri-Peri Chicken at the Republic Polytechnic orientation garnered more than 5,000 retweets . The marketing initiative also gathered interest from celebrities Hossan Leong (@HossanLeong ) and Dee Kosh (@TheDeeKosh ). This allowed Nandos’ to become the most retweeted Singapore brand on Twitter in 2017.
Meanwhile, the top 10 most followed accounts was dominated by local personalities such as actor Aaron Aziz, who took the top spot with 2.1 million followers, followed by singer JJ Lin with one million followers. Prime Minister Lee Hsien Loong was ranked third with 632,000 followers. Local influencers, Naomi Neo, mrbrown and Xiaxue took the fourth, fifth and sixth place respectively.
Top 10 most followed Singapore accounts on Twitter (as of 4 December 2017)
|1. Aaron Aziz Official (@AaronDwiAziz)||2.1 million|
|2. JJ Lin (@JJ_Lin)||1 million|
|3. Lee Hsien Loong (@leehsienloong)||632,000|
|4. Naomi Neo (@NaomiNeo_)||457,000|
|5. mrbrown (@mrbrown)||407,000|
|6. Xiaxue (@xiaxue)||395,000|
|7. Joseph Prince (@JosephPrince)||378,000|
|8. Stef Sun (@Stefsunyanzi)||367,000|
|9. Tosh Zhang (@toshrock)||307,000|
|10. Tan Min-Liang (@minliangtan)||265,000|
Other notable conversation trends to hit Singapore this year include topics surrounding K-pop, with seven out of top 10 hashtags on Twitter relating to the music genre. According to Twitter, this reflects the “passion of the strong Millennial audience” on Twitter in Singapore. BTS (also known as Bangtan Boys), topped the most mentioned list of celebrities globally and in Singapore, and was also the Top Hashtag Trend of the Year on Twitter in Singapore. According to Twitter, only hashtags in English were taken into account.
Top 10 hashtags on Twitter in Singapore (as of 4 December 2017)
Beyond K-pop, conversations on Twitter also echoed the nation’s interest and a growing digital citizenry. The Singapore Grand Prix (@F1nightrace) maintained its position as a “Top Moment” in the country, while netizens’ voice on transportation woes took its place among the Top Moments on Twitter in Singapore.
Another highlight in 2017 was an active exchange between Prime Minister Lee (@leehsienloong ) and Razer CEO Tan Min-Liang (@minliangtan) on the government's Smart Nation plans. According to Twitter, this sparked one of Singapore's more interesting public sector discussions on Twitter with many chiming in to support the government's initiative.
One more moment highlighted by Twitter, called Singapore’s Golden Tweet in 2017, was a tweet by Az (@azruldasilva), who shared his disbelief over a tweet by INSIDER (@thisisinsider) on why eating leftover rice could make one sick. This saw nearly 50,000 users retweeting the tweet and almost 90,000 liking it, agreeing with Az and sharing their own positive experiences with enjoying leftover rice.
In September this year, Twitter revealed a new emoji dedicated to President Halimah Yacob, following her presidential victory. The Twitter emoji design was created in her likeness, with Singapore’s national colours for her tudung (headscarf in Malay).