Mondelez International is conducting a global media review after the appointment of its North American agency partners – Spark Foundry and VaynerMedia. Both agencies will take on media buying duties and on digital and planning portions respectively, said Adweek sources.
In a statement to Adweek, a Mondelez spokesperson added that the global media review follows the ending of current assignments. This enabled the company to take a “new look” at its media buying to address key changes. This includes programmatic, transparency and ecommerce, in a bid to better equip the company in the next three years. Marketing has reached out to Mondelez for details on APAC.
In 2014, Carat was handed the media business for the snack food conglomerate, taking over duties from Mindshare. The new partnership covered several regions including Hong Kong, Taiwan, India, Japan, Malaysia and the United Kingdom. It also works with Starcom MediaVest (now Spark Foundry).
Mondelez pleased with ‘solid result’ with 2.9% rise in net revenue
Mondelez sees 7% spike in revenue, attributes to “changing consumer behaviour”
Mondelez vows discipline in marketing as it cuts down on promotional spend