MiQ opens new SEA head office in Singapore

Global programmatic media specialist MiQ has launched a new Southeast Asian head office in Singapore to serve as a hub for MiQ’s growing SEA team.

The new office will include local sales, account management, trading and solution functions together with a creative studio concentrated on creating multichannel high-impact creatives.

The establishment of its Southeast Asian head office in Singapore comes after MiQ’s expansion into the region in 2018 as the business grew from six to 23 employees to provide assistance to prominent agency partners with its distinctive expertise in the Southeast Asia’s media market.

The MiQ Singapore head office team will be led by Jason Scott, chief executive officer of MiQ APAC.

Don't miss: Hotwire Global Communications expands its presence in APAC

“We are thrilled to officially mark the opening of this new facility. With this expansion, MiQ aims to further enhance its capacity to deliver impact advertising campaigns across various channels and optimise media performance for its SEA clients,” said Scott.

“The new space will also work hand-in-hand with MiQ’s Centre of Excellence, located in Bangalore, which specializes in engineering, analysis and data science. Our goal is to use the new Singapore office to continue to expand our creative offering, particularly our total video solutions and continue to deliver guaranteed performance campaigns for our clients,” Scott added.

Multiple agencies have established its operations in Singapore as it looks to expand its consumer reach in the APAC region. Recently Hotwire Global Communications revealed that GetIT, a business to business (B2B) technology marketing agency situated in the Asia Pacific (APAC) region has completed its integration into Hotwire.

The news of the integration comes a year after Hotwire’s acquisition of GetIT in July 2022. From 11 July, GetIT offices situated in Singapore, Malaysia, India and Japan will join the 11 Hotwire offices situated worldwide to expand the company’s global influence into the APAC region.

The integration of GetIT into Hotwire will also strengthen Hotwire’s offerings in reputation, relationship and revenue assistance. Such efforts will include digital marketing, content production, account-based marketing and public relations.

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