Mindshare China has been named the new media agency for the Alibaba Group, the agency announced in a release today. Effective immediately, Mindshare will lead all media planning and strategy for the firm in the mainland.
As the world's largest retailer and e-commerce company, the competition for the Alibaba Group's business was undoubtedly high. In the end, it was Mindshare China's "provocative and innovative strategic solutions" and "comprehensive data tools" that gave the agency the edge.
"The opportunity to work with the Alibaba Group – a world leader in innovation – is a privilege," added Mindshare China CEO for Asia-Pacific and executive chair for Mindshare China, Amrita Randhawa. "We are grateful for the opportunity and look forward to creating many firsts together.”