Panda Ads Whitepaper 2023
Mindshare named media agency for Alibaba Group

Mindshare named media agency for Alibaba Group

share on

Mindshare China has been named the new media agency for the Alibaba Group, the agency announced in a release today. Effective immediately, Mindshare will lead all media planning and strategy for the firm in the mainland.

As the world's largest retailer and e-commerce company, the competition for the Alibaba Group's business was undoubtedly high. In the end, it was Mindshare China's "provocative and innovative strategic solutions" and "comprehensive data tools" that gave the agency the edge.

"We looked for an industry-leading partner. As the world’s most awarded media agency, we found that in Mindshare China," said Chris Tung, CMO for Alibaba Group. "We look forward to creating cutting-edge, industry-leading work together with our new partner.”

"The opportunity to work with the Alibaba Group – a world leader in innovation – is a privilege," added Mindshare China CEO for Asia-Pacific and executive chair for Mindshare China, Amrita Randhawa. "We are grateful for the opportunity and look forward to creating many firsts together.”

Related articles

LinkedIn: Alibaba top company to work for in China

Alibaba launches B2B sourcing platform providing China with emergency coronavirus medical supplies

Alibaba to invest RMB10 billion in 2020, elevating Tmall Genie user experiences

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window