Mandai becomes Asia's first real-life Minecraft adventure
share on
Mandai Wildlife Reserve will host the Asia debut of "Minecraft experience: Villager rescue" at Green Canvas from 24 April to 13 September 2026.
The immersive attraction, which previously ran in Dallas, London and Toronto, invites visitors to step into eight interactive Minecraft-themed rooms to rescue a village under siege from zombies.
Designed as a one-hour quest, the experience blends large-scale projections, theatrical sets, motion-tracking gameplay and experiential storytelling. Visitors will travel through recognisable Minecraft biomes, gather resources and interact with iconic mobs as they collaborate to “Save the villagers”.
Don't miss: Ready player Alpha: Why gaming is the new brand playground
Each participant will be equipped with an “Orb of interaction”, a handheld device that allows players to shape the world around them and influence the outcome of their adventure. At the end of the quest, players can celebrate at the 'Minecraft Experience: Trading Post' where they can take home a commemorative keepsake and unlock an exclusive in-game cape.

The attraction adds a dynamic indoor component to Mandai Wildlife Reserve’s offering, allowing families to pair wildlife exploration with immersive play in a single visit.
"Minecraft experience: Villager rescue" was created by Montreal-based multimedia studio Supply + Demand in collaboration with Microsoft, Experience MOD and Mojang Studios. It taps into the global popularity of Minecraft, which has sold more than 300 million copies worldwide.
Tickets start from SG$46 for adults and SG$40 for children on weekdays, and SG$51 and SG$44 respectively on weekends. A presales waitlist is now open, with early access from 10 March ahead of general sales on 11 March.
“We are thrilled to host 'Minecraft experience: Villager rescue' as the first large-scale immersive travelling exhibition at Green Canvas. This is a milestone that showcases the versatility of our new purpose-built event space and adds an exciting new programming to our precinct’s growing line-up of unique experiences," said Michelle Choo, vice president, indoor attractions and experience at Mandai Wildlife Group.
She added, "Alongside recent openings such as Exploria and more dining options in our public spaces, it gives visitors even more ways to explore, play and enjoy everything the Mandai Wildlife Reserve has to offer, making it a must-visit destination.”
In tandem, Olivier Goulet, founder and CEO of Supply + Demand and co-manager of Experience MOD, said, "Making our Asia debut in Singapore with 'Minecraft experience: Villager rescue' is an exciting milestone as we continue expanding the tour globallyIn collaboration with Minecraft, we’ve created an experience that sits at the intersection of game design, immersive storytelling and advanced multimedia technology, transforming a beloved digital world into a real-life quest.”
This isn't the first time Mandai has experimented with gamified storytelling to engage visitors. In March last year, the group launched its “Choose your wild” campaign for Rainforest Wild Asia, using films that mimic video game mechanics to let viewers “level up” by making choices for characters exploring the park.
The campaign highlighted immersive, interactive ways for guests to experience Southeast Asia’s rainforests, from canopy treks to cave adventures, reflecting Mandai’s ongoing push to blend wildlife education with playful, game-inspired experiences.
Related articles:
Mandai goes wild with Disney’s 'Zootopia 2' immersive takeover
JISOO chooses her wild in new music video with STB and Mandai
Gaming meets grub: McDonald's makes foray into the Minecraft world
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window